NO
NONSENSE
CLOTHING

MADE TO LAST

BRAND ETHOS

WE

create essential products that are built to last. They are engineered with features and functionality for an active outdoors lifestyle.

WE

create comfortable and stylish casual contemporary clothing, which are suitable for any activity.

WE

create a unique mix of functionality and leisure wear – in a rock solid quality.

WE

create no nonsense clothing for no nonsense men. bison is a lifestyle brand that encapsulates the mantra, less is more.

– it’s as simple as that

BRAND
CORE
VALUES

Casual contemporary menswear
Rock solid quality
No nonsense design
Mature & confident
Active & outdoors lifestyle
Comfortable and fashion right
Practical & functional

BRAND VALUES

Casual contemporary menswear authentic danish heritage clothing – Rock solid quality made to last, masculine, adventurous & aspirational lifestyle – No nonsense design international spirit – Mature & confident leisure & sportswear traditions – Active & outdoors lifestyle durable workmanship, high value in price & quality – Comfortable and fashion right Practical & functional timeless essentials

1

Responsible

Responsible working conditions in the supply chain.

2

Sustainable production

More sustainable production methods and materials.

3

Sustainable cotton

More sustainable cotton in our products.

4

Engagement

Engagement in national and international initiatives and organisations.

SUSTAINABILITY

SINCE FOUNDING BISON IN 1972, WE HAVE BELIEVED IN ACTING RESPONSIBLY AND MINIMISING OUR ENVIRONMENTAL FOOTPRINT, SO THAT NATURE CAN BE ENJOYED BY GENERATIONS TO COME.

Bison is committed to sustainability and creating a positive impact on the heritage of tomorrow.

We are proud to partner with The Better Cotton Initiative (BCI) to improve cotton farming globally. We have taken this step because we want to support a large-scale positive change within the cotton industry. BCI makes global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.

The Better Cotton Initiative trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing. Bison is

committed to sourcing 50% of our cotton as Better Cotton by 2025. Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. See bettercotton.org/massbalance for details.

When you see the BCI tag on our products you know you are supporting more sustainable practices at the farm level, and you are buying cotton from a committed BCI member who is investing in BCI.

We strive to use an increasing amount of recycled materials, which can be found across the collection, for example in our outerwear and jeans.

We have also implemented a “Sustainable Wash” programme. All jeans with this description have been improved by using treatments, that eliminate the use of pumice stones in the washing process and decrease water consumption by at least 50%, to reduce the environmental impact.

At Bison, we are working strongly towards having a positive impact on basic principles for social, environmental
and economic sustainability. Our CSR strategy is focusing on four primary areas.

1. Responsible working conditions in the supply chain.
2. More sustainable production methods and materials.
3. More sustainable cotton in our products.
4. Engagement in national and international initiatives and organisations.

We only work with suppliers that have gone through our approval process and abide by our code of conduct. We set out with these goals and policies for a more socially responsible production and a better tomorrow.

DESIGN

Bison works design wise with contemporary fashion and lifestyle driven aesthetic in the field of contemporary casual menswear traditions

Bison represents an aspirational and adventurous lifestyle

Bison develops a practical, stylish and durable range of no-nonsense clothing for no-nonsense men

To own the absolute best in its field

Everyday performance

We make no nonsense products that are built to last with the features and details you need

Less is more. It’s simple as that

THE BISON
COLLECTION

FOUNDED IN 1972, BISON HAS A STRONG HERITAGE AND TRADITION FOR PROVIDING QUALITY MENSWEAR DESIGNS, WITH A DISTINCTIVE MODERN TAKE ON CONTEMPORARY CLOTHING.

The Bison collection includes all garment groups and a broad range of accessories. One of our main philosophies is that success can only be achieved by being authentic, honest and credible, therefore we aim to find a solid balance between design, long lasting quality and affordable price.

Bison is a utility brand signified by authentic and durable garments. Our outerwear is designed with

functionalities aimed to handle an active outdoors lifestyle and the challenges you are faced with along the way. We draw upon our Scandinavian heritage and experience dealing with harsh ever-changing weather conditions, to combine style and function in a unique way.

We do not aspire to make our mark through innovative fashion design, instead we want to raise the bar for what’s considered great quality and timeless design. We believe in the longevity of a wardrobe of strong key pieces that emphasize your personality and inspires confidence every single day. Each garment is made with perfection and passion for every detail. For us the secret lies in the

details; precious materials, commit-ment to the workmanship and never compromise on the quality.

Every day we seek to push the boundaries helping to create commercial collections, which appeal to our consumers. Elements of neutral and colorful tones, simple details and special treatments, defines the collections. The fittings on Bison are “contemporary modern” and “comfortable”. Each piece is pre-cision engineered and measured to fit perfectly.

BISON IS NO-NONSENSE CLOTHING – MADE TO LAST.

ESSENTIAL PRODUCTS

THE BISON
SUPERFLEX JEANS

Engineered to give freedom of movement
High quality fabric with great elasticity and shape recovery
Perfect tapered fit that keeps the shape and provides extreme comfort
Authentic long lasting design and durable workmanship
Responsible crafted

THE PERFORMANCE
OUTERWEAR

Made from high technical fabric
Water proof – breathable – windproof
Sporty details – light weight and smooth handfeel
Made in contemporary comfort fit
Combining quality workmanship, functionality and bold design
For an active and outdoor lifestyle

THE BISON SIGNATURE
POLO PIQUE

Made from high quality fine twisted yarns
Birdseye pique knitted fabric in combed bci cotton blend
With a characteristic color appearance and contrast stripes
Featuring chestpocket with the bison signature embroidery
A collection stable piece, comfortable and fashion right

THE STRUCTURED
CREW NECK KNIT

Made from fine melange cotton yarns
With a soft hand touch
Constructed in a comfortable fit
With signature chest embroidery
No nonsense design – made to last